KCB Bank in Kenya explains how its tailored approach to the Women Small and Medium Enterprise (WSME) market – a combination of financial services and non-financial services including training, networking, and international trade opportunities – is delivering bottom-line benefits to both the bank and the WSMEs it serves.  ConsumerCentriX produced video for IFC and FMO as part of a larger publication on the benefits of integrating NFS into a women-focused SME banking proposition