Get to know the Twiteze Imbere Campaign and SME Response Clinic

On 26th March 2021, the SME Response Clinic launched the Twiteze Imbere campaign to recognize and celebrate the role SMEs play in Rwanda‘s road to recovery from the COVID-19 pandemic. The campaign was supported by the partners of the SME Response Clinic, including the African Management Institute (AMI), which will be providing sponsorship to select runners-up of the campaign’s Business Awards competition to participate in its Survive to Thrive programme. The programme equips business owners with the skills, tools, and strategies to navigate challenges and thrive in difficult times.   

AMI’s country director, Malik Shaffy Lizinde, was featured on Radio Rwanda for a 30-minute discussion on the Amahumbezi program. Malik gave a detailed overview of the campaign and highlighted how SMEs could engage with the campaign to stand a chance to win 1 million Rwandan Francs and expert advisory services.