ConsumerCentriX Completes a 3-Day In-Person Consultation Event in Dhaka, Bangladesh, March 19-21, 2023

Guatemala City, Guatemala – February 28th, 2023 • ConsumerCentrix (CCX), in collaboration with USAID and DAI’s Digital Frontiers, held an event convening over 70 representatives from the Guatemalan financial sector, regulatory agencies, and development organizations to discuss opportunities and challenges in reaching marginalized populations in the country with digital financial services (DFS).

The event, entitled ‘Opportunities and potential of digital financial services (DFS) to serve segments of
the low-income population in Guatemala’ started with a keynote address from Jorge Miguel Castillo Castro, the Director of Competition Promotion in the Ministry of Economy in Guatemala and was followed by presentations from CCX team members Anna Gincherman and Veronica Karpoich.

CCX shared key findings from the team’s assessment of the gaps and opportunities in the market to serve marginalized populations, especially women, with DFS.

The event concluded with a design exercise in which participants developed a DFS solution that could meet the needs of the target segment. The ‘Guatemala Digital Financial Services Market Assessment’ is funded by USAID in collaboration with DAI.

CCX is currently undertaking phase two of the program, which is focused on leveraging insights from phase 1 to develop and pilot a DFS solution that digitizes salary payments from employers to domestic workers and, in turn, remittance payments from those domestic workers to family members back home.