Designing a Chatbot for AB Microfinance Bank Nigeria

How to personalize customer interactions via digital channels

ConsumerCentriX designed a user-friendly chatbox for a leading microfinance bank in Nigeria to make more digital channels available for their clients. Extensive market research and user-testing indicated that, while COVID-19 has created many challenges for entrepreneurs, it has also made customers more open to trying out new technology – particarily digital banking products. We helped the financial institution take steps towards personalizing customer interactions via the chatbox.