Anna Gincherman is a partner at ConsumerCentrix (CCX), a Geneva-based strategy consulting firm working with a wide range of institutions translating consumer insights into winning business strategies to reach the unserved and underserved.  Prior to CCX, Anna was an executive with Women’s World Banking, the global nonprofit dedicated to giving low-income women access to the financial products and services they need to achieve security and prosperity. As a VP of Strategic Partnerships and the Chief Product Development Officer, Anna was responsible for the identification, development and roll-out of innovative financial products, including savings, health insurance, digital financial services, and credit for low-income women.

Prior to joining Women’s World Banking, Anna worked for the Council on Economic Priorities and the United Nations. She holds a Bachelor’s degree in International Politics and Economics from Middlebury College and a Master’s in Public Affairs from the University of Pennsylvania.

Country Expertise: Latin America: Brazil, Colombia, Dominican Republic, Mexico, Peru, Paraguay.  Eastern Europe: Moldova, Mongolia, Russia, Bosnia and Herzegovina.  Sub-Saharan Africa: Ethiopia, Nigeria, Uganda, Rwanda, Kenya, Malawi, Mozambique, Tanzania.  MENA: Egypt, Jordan, Morocco, Tunisia.  Asia-Pacific: Bangladesh, Cambodia, China, India, Indonesia, Pakistan, Sri Lanka, Vietnam.

Topical Expertise: Gender-intelligent Finance, SME Banking, Retail Banking, Microfinance (group & individual lending), Microinsurance, Mobile Payments, Savings products, Youth Banking, Non-financial services, Regulation & Policy, National Financial Inclusion Strategies, Digital Technologies & Solutions, Strategy Design, Piloting & Implementation, Product Innovation & Value Proposition Design, Market Research (focus groups, surveys, desk research), Upscaling of Microfinance Institutions, Organizational Development, Strategic Partnerships.