Building a WSME Value Proposition for Banco Davivienda

Providing strategies to enhance bank products and services to WSMEs

Funded by IDB Invest, commenced in February 2021. Based on the institutional diagnostic, portfolio analysis, and secondary and market research findings, the CCX team is developing a WSME value proposition and strategy in close collaboration with Davivienda senior executives.

This includes relevant recommendations on key areas of strategic focus such as new priority segments; adjustments to financial and non-financial products and services, policies and procedures; IT and data management initiatives required to better track gender-disaggregated data and monitor the success of new or adjusted initiatives; marketing and branding approaches to reach WSMEs; and internal strategies or initiatives to enhance the provision of bank products and services to WSMEs as well as to its internal customers – its women staff.