Funded by IDB Invest, commenced in February 2021. Based on the institutional diagnostic, portfolio analysis, and secondary and market research findings, the CCX team is developing a WSME value proposition and strategy in close collaboration with Davivienda senior executives.

This includes relevant recommendations on key areas of strategic focus such as new priority segments; adjustments to financial and non-financial products and services, policies and procedures; IT and data management initiatives required to better track gender-disaggregated data and monitor the success of new or adjusted initiatives; marketing and branding approaches to reach WSMEs; and internal strategies or initiatives to enhance the provision of bank products and services to WSMEs as well as to its internal customers – its women staff.