RADIO SHOW | Get to know the Twiteze Imbere Campaign and SME Response Clinic

Get to know the Twiteze Imbere Campaign and SME Response Clinic
On 26th March 2021, the SME Response Clinic launched the Twiteze Imbere campaign to recognize and celebrate the role SMEs play in Rwanda‘s road to recovery from the COVID-19 pandemic. The campaign was supported by the partners of the SME Response Clinic, including the African Management Institute (AMI), which will be providing sponsorship to select runners-up of the campaign’s Business Awards competition to participate in its Survive to Thrive programme. The programme equips business owners with the skills, tools, and strategies to navigate challenges and thrive in difficult times.
AMI’s country director, Malik Shaffy Lizinde, was featured on Radio Rwanda for a 30-minute discussion on the Amahumbezi program. Malik gave a detailed overview of the campaign and highlighted how SMEs could engage with the campaign to stand a chance to win 1 million Rwandan Francs and expert advisory services.
Kwinjiza Ibigo by’ubucuruzi bito n’ibiciriritse byo mu Rwanda mu bucuruzi bukoresha ikoranabuhanga: Amahirwe n’inzitizi zirimo.

Kwinjiza Ibigo by’ubucuruzi bito n’ibiciriritse byo mu Rwanda mu bucuruzi bukoresha ikoranabuhanga: Amahirwe n’inzitizi zirimo.
Kuwa 30 Werurwe 2021 saa cyenda z’amanywa
Utumiwe mu kiganiro nyunguranabitekerezo kizakoreshwa na SME Response Clinic hifashishijwe ikoranabuhangakikazakorwa hamwe n’abafatanyabikorwa b’ingenzi bakomoka mu nzego za Leta n’iz’abikorera zifite uruhare mu bucuruzi bukoresha ikoranabuhanga mu Rwanda. Icyo kiganiro kizakorwa hakoreshejwe ikoranabuhanga kizabakigamije kungurana ibitekerezo ku bikorwa biriho byo kwinjiza ibigo by’ubucuruzi bito n’ibiciriritse mu mahuriroy’ibigo bikora ubucuruzi bikoresheje ikoranabuhanga kikazibanda ku mahirwe ibigo bito n’ibiciriritse bifite muri urworwego , inzitizi bihura nabyo, ndetse n’ibisubizo bishoboka bijyanye no gukuraho izo nzitizi.
Icyo kiganiro kizanyura kuri paji ya Facebook ya SME Response Clinic; abazakitabira bakazabasha kubaza ibibazo no gutanga ibitekerezo byabo kuwa 30 Werurwe saa cyenda z’amanywa mu rurimi rw’ikinyarwanda ahanini.
Uzayobora ikiganiro: Christophe Nkurunziza: Umuyobozi wa IHUZO PROJECT
Abatumirwa:
- Alex Ntale: Umuyobozi Mukuru wa ICT Chamber
- Albert Munyabugingo: Umuyobozi Mukuru wa Vuba Vuba
ConsumerCentriX is a Proud Co-Sponsor of this Event
IN THE NEWS | Ibigo by’ubucuruzi buto birakangurirwa kwitabira ubukangurambaga bwa “Twiteze Imbere”
Ibigo by’ubucuruzi buto birakangurirwa kwitabira ubukangurambaga bwa “Twiteze Imbere”
Ubukangurambaga bwa “Twiteze Imbere” bwateguwe n’abafatanyabikorwa b’ihuriro rya ‘SME Response Clinic’ mu rwego rwo gushyigikira no kuzirikana uruhare rw’ibigo by’ubucuruzi buto mu kuzahura ubukungu bw’u Rwanda bwazahajwe n’icyorezo cya COVID-19.
Kimwe mu bikorwa bigize ubwo bukangurambaga ni irushanwa rishishikariza abantu gutanga amazina y’ibigo by’ubucuruzi bito babona bigira imikorere myiza. Ibigo by’ubucuruzi bizatsinda bikazahabwa igihembo cya miliyoni imwe y’Amafaranga y’u Rwanda (1.000.000Frw) hamwe na serivisi z’ubujyanama zitangwa n’impuguke mu bucuruzi.
Icyiciro cy’ubucuruzi buzatsinda ku mwanya wa kabiri kizahabwa inkunga yo gukurikirana amahugurwa atangwa n’Ikigo Nyafurika Kigamije Guteza Imbere Imiyoborere (AMI), yiswe “Komeza Utere Imbere – Survive to Thrive”. Binyuze kuri ayo mahugurwa, ba rwiyemezamirimo bazunguka ubuhanga, bahabwe ibikoresho byabugenewe, bige n’ingamba zabafasha guhangana n’ibibazo bagakomeza gutera imbere muri ibi bihe bikomeye byatewe n’icyorezo cya COVID-19. Nanone, bazahahurira n’abandi bacuruzi bo mu Rwanda no muri Afurika.
Umuyobozi wa Access to Finance Rwanda, Iyacu Jean Bosco, asobanura uko SME Response Clinic ifasha ibigo by’ubucuruzi, agira ati “Urubuga rwa SME Response Clinic rufasha ba rwiyemezamirimo kubona amahugurwa, amakuru n’inama ku buryo bwo gukora ubucuruzi neza mu bihe turimo, n’inama mu bijyanye n’imicungire y’imari mu rwego rwo guhangana n’ibibazo by’ubukungu byatejwe na Covid-19”.
Yongeraho ko SME Response Clinic ari umushinga uhuriweho n’abafatanyabikorwa aribo Access to Finance Rwanda, Consumer CentriX, Urugaga rw’Abikorera mu Rwanda (PSF), Ishyirahamwe ry’Ibigo by’Imari Iciriritse mu Rwanda (AMIR), Ikigo Nyafurika Kigamije Guteza Imbere Imiyoborere (AMI), New Faces New Voices Rwanda, n’Ishyirahamwe ry’Amabanki mu Rwanda (RBA).
IN THE NEWS | FEATURED: SME Response Clinic in campaign to support small businesses’ post-Covid-19 recovery
FEATURED: SME Response Clinic in campaign to support small businesses’ post-Covid-19 recovery
In a bid to recognise the role of small businesses in Rwanda’s economic recovery from the Covid-19 pandemic, Access to Finance Rwanda and partners of the SME Response Clinic are running a campaign dubbed ‘Twiteze Imbere’.
The campaign, meaning ‘Let’s Move Forward Together,’ is supporting enterprises to overcome challenges and acknowledges their importance in job creation and Rwanda’s ongoing economic transformation.
Through resources and learning opportunities, the SME Response Clinic online platform provides access to training, industry insights, and financial management advice to entrepreneurs in Rwanda.
The campaign has been organised in collaboration with ConsumerCentriX, the Private Sector Federation, the Association of Microfinance Institutions in Rwanda, African Management Institute, New Faces New Voices Rwanda and the Rwanda Bankers’ Association.
A key feature of the campaign is to celebrate exceptional businesses through the inaugural SME Response Clinic Business Awards and to encourage entrepreneurs to utilise the SME Response Clinic.
As part of the campaign, people across Rwanda can nominate their favourite small businesses.
IN THE NEWS | Uruhare rwa SME Response Clinic mu kuzahura ubucuruzi bwazahajwe n’ingaruka za Covid-19
Uruhare rwa SME Response Clinic mu kuzahura ubucuruzi bwazahajwe n’ingaruka za Covid-19
Umuyobozi w’Ishyirahamwe ry’Ibigo by’Imari iciriritse Bikorera mu Rwanda (AMIR), Nkuranga Aimable, yavuze ko ihuriro SME Response Clinic riri kugira uruhare rukomeye mu kuzahura ubukungu bw’Igihugu. Ubu washyigikira ikigo cy’ubucuruzi buto ukagiha amahirwe yo kwegukana ibihembo byatanzwe n’iri huriro.
SME Response Clinic ni urubuga rwatangijwe hagamijwe kujya rukusanyirizwaho amakuru n’ubujyanama ku icungamari, imisoro, imikoranire na banki n’aho abucuruzi bakura ibishoro muri iki gihe cya Covid-19.
Rufasha abanyarwanda benshi bari mu bikorwa by’ubucuruzi kandi amakuru yose agatangwa mu Kinyarwanda n’Icyongereza.
Hashize umwaka ihuriro rya SME Response Clinic ritangiye mu Rwanda. Iri huriro ryavutse mu gihe Igihugu cyari gihanganye n’ingaruka z’icyorezo cya Covid-19, aho ibigo bito n’ibiciriritse byahuye n’ihungabana ry’ubukungu ritabyoroheye.
Umuyobozi w’Ishyirahamwe ry’Ibigo by’Imari Iciriritse bikorera mu Rwanda (AMIR) rikaba rinabarizwa muri iri huriro, Nkuranga Aimable, yavuze ko iri huriro rihugura ba rwiyemezamirimo b’ibigo bito ndetse n’ibiri kwiyubaka mu gucunga amafaranga akoreshwa mu bucuruzi.
ConsumerCentriX is a proud to partner of the SME Response Clinic with Access to Finance Rwanda and Rwanda Private Sector Federation
SME Response Clinic Launches Campaign to Recognise the Role of Small Businesses in Rwanda’s COVID-19 Recovery

Press Release - For Immediate Release
Kigali, Rwanda - 18 March 2021
SME Response Clinic Launches Campaign to Recognise the Role of Small Businesses in Rwanda’s COVID-19 Recovery
A version of this Press Release was originally posted on the SME Response Clinic
The SME Response Clinic, a platform powered by Access to Finance Rwanda and ConsumerCentriX in collaboration with the Private Sector Federation, the Association of Microfinance Institutions in Rwanda, African Management Institute, New Faces New Voices Rwanda, and Rwanda Bankers’ Association, has today launched a campaign to recognise and celebrate the role of small businesses in Rwanda’s road to recovery from the COVID-19 pandemic. The SME Response Clinic is a platform launched in 2020 to support small and medium-sized enterprises to overcome challenges brought about by COVID-19 through resources and learning opportunities.
The three-week campaign is called ‘Twiteze Imbere’ (Let’s Move Forward Together) and will share stories of small business resilience, encourage entrepreneurs and business owners to utilise SME Response Clinic resources, and celebrate exceptional businesses through the inaugural SME Response Clinic Business Awards.
Over the course of the campaign, the general public and other business owners will be invited to nominate their favourite small businesses for a SME Response Clinic Business Award. Nominations are open in the categories of women-owned businesses, start-up or innovative businesses, and established businesses. The winner in each category will receive a cash prize of one million Rwandan francs to invest in their business as well as expert advisory services. Nominations are open from 18 March until 2 April 2021. Selected runners-up will be sponsored to participate in the African Management Institute’s Survive to Thrive programme. Through this programme, business owners will be equipped with the skills, tools, and strategies to navigate challenges and thrive in difficult times, and network with other entrepreneurs in Rwanda and across Africa.
“Small businesses are the backbone of Rwanda’s economy and employ the vast majority of people across the country. The ‘Twiteze Imbere’ campaign celebrates this and recognises their contribution to Rwanda’s recovery from the pandemic. I encourage all Rwandans to nominate their favourite small business for the SME Response Clinic Business Awards as a great way to show support for local business and the role they play in our day-to-day lives,” said Jean Bosco Iyacu, Country Director, Access to Finance Rwanda.
“We’re delighted to launch this campaign to celebrate the tremendous resilience of entrepreneurs in Rwanda. The SME Response Clinic Business Awards are one way we hope to honor and further support the small businesses that have been pillars of the communities during the COVID-19 pandemic,” said Anna Gincherman, Partner, ConsumerCentriX.
Learn more about the campaign and nominate your favourite small business at www.smeresponse.clinic/awards or by calling 0781024420.
About the SME Response Clinic
In May 2020, Access to Finance Rwanda (AFR) partnered with ConsumerCentriX to launch the SME Response Clinic – a platform that supports entrepreneurs in Rwanda struggling in the face of the COVID-19 pandemic. The SME Response Clinic provides access to training, industry insights, and financial management advice to entrepreneurs in Rwanda struggling to adjust to the economic realities of COVID-19. Access the platform at smeresponse.clinic
About Access to Finance Rwanda
AFR began its operations in 2010 with the core objective of stimulating the development of the financial sector in Rwanda. AFR’s intention is to remove the systemic barriers that hinder access to financial services by putting low-income people particularly the rural poor and women at the centre of its interventions. AFR supports the development and provision of financial services including savings, credit, insurance, payments, and remittances. Learn more at afr.rw.
Media Contact
For any enquiries or more information, write to musa.kacheche@consumercentrix.ch or reach out to Emile Ndayambaje, AFR Communications Manager, at emile@afr.rw.




